Ultimate Fencing Website Build & Google Growth Project
Ultimate Fencing did not have a website when they started working with Preferred Marketers. They had the services, team, and industry experience, but they needed a proper online foundation to attract people searching on Google for fencing installation, repairs, gates, and security solutions in Cape Town.
Project Snapshot
Client: Ultimate Fencing
Website: ultimatefencing.co.za
Industry: Fencing, Gates & Security Solutions
Location Focus: Cape Town
Relationship: Ongoing monthly client
Relationship Started: 19 October 2024
Services: Website Development, SEO Structure, Content, Local SEO, Monthly SEO Management & Google Ads Support
The Problem Before Working With Us
Ultimate Fencing had a real service business, but they did not yet have a proper website that could help them attract clients from Google.
Before working with Preferred Marketers, most leads came through referrals, word of mouth, and paid directories. Those channels can help, but they also limit growth because the business remains dependent on platforms and people who already know or list the company.
The business needed its own online asset – a website that could present its fencing services clearly, improve visibility for Cape Town searches, and give potential clients a direct way to request a quote.
What We Changed
The first step was to build a website foundation from scratch. For a fencing company, the website needed to do more than look professional. It needed to clearly explain the different services, support local SEO, and make it easy for homeowners, businesses, farms, and construction-related clients to enquire.
Preferred Marketers built the website around Ultimate Fencing’s main services, including Clearview fencing, palisade fencing, electric fencing, Nutec fencing, concrete/vibracrete fencing, temporary fencing, fence repairs, gates, gate motors, CCTV, and access control.
The work included website development, service page planning, SEO-focused content, Cape Town local search targeting, ongoing monthly SEO, and Google Ads support. SEO was used to build long-term visibility, while Google Ads helped create additional lead opportunities through paid search.
The Result
Ultimate Fencing started working with Preferred Marketers on 19 October 2024 and continues to work with us on a monthly basis.
Today, the website regularly attracts thousands of visitors per month, and Google has become a major source of leads and new business for the company. Enquiries now come from a range of fencing and security-related services, from installation and repairs to gates, gate motors, and access control.
Because Ultimate Fencing also invests strongly in Google Ads, both SEO and paid search work together as part of the growth strategy. The website now acts as the central lead-generation asset, giving potential clients a place to understand the services, trust the business, and request a quote.
Why This Matters for Other Service Businesses
Some service businesses rely heavily on referrals, word of mouth, social media, or paid directories before they have a proper website and Google visibility system in place.
Those channels can still be useful, but they should not be the only way the business gets found.
This project shows how Preferred Marketers helps service businesses build the right foundation first, then use SEO, content, local search, and Google Ads support to attract more of the right enquiries over time.
Need a Website That Helps You Get Leads From Google?
A website should do more than make your business look professional. It should help people find you, understand what you offer, trust your business, and take the next step when they are ready to enquire.
Watch our short video to see how Preferred Marketers helps service-based businesses build the right website foundation, improve Google visibility, and attract more leads and new clients online.