Brendmo Accountants Website Revamp & SEO Growth Project

Project Snapshot

Client: Brendmo Accountants
Website: brendmo.com
Industry: Accounting, Tax & Business Advisory Services
Location Focus: South Africa, United Kingdom and Zimbabwe
Relationship: Ongoing monthly client
Relationship Started: 12 January 2021
Services: Website Revamp, SEO Structure, Content, Local SEO, Monthly SEO Management & Google Ads Support

The Problem Before Working With Us

Brendmo Accountants had an existing online presence, but the website was not yet working as a strong lead-generation asset.

Most clients were coming through referrals, networking, and the existing social circle around the business. That is a valuable foundation for any professional services firm, but it also means growth can depend heavily on who already knows you, who refers you, and how often those referrals come in.

The website needed a stronger SEO foundation. Like many service business websites, it needed clearer service pages, better structure, more useful content, and stronger visibility for the types of accounting, tax, payroll, secretarial, auditing, and advisory searches potential clients were already making on Google.

What We Changed

The first step was to improve the website foundation so it could support long-term search visibility and lead generation. For a professional services business like Brendmo, the website needed to do more than look credible. It needed to clearly explain each service, help potential clients find the right solution, and give Google a better understanding of what the firm offers.

Preferred Marketers worked on the website structure, service page planning, SEO-focused content, local and service-based keyword targeting, and ongoing monthly optimisation.

Over time, the website was expanded into a stronger online platform with dedicated content for the firm’s main services. This gave Brendmo a better chance of being found by people searching for accounting services, tax services, payroll support, company secretarial services, business advisory help, and related professional services.

Google Ads was also used as backup support where needed, but the main long-term growth engine was SEO.

The Result

Brendmo Accountants started working with Preferred Marketers on 12 January 2021 and continues to work with us on a monthly basis.

Today, the website regularly attracts thousands of visitors per month, with Google Search / SEO becoming the leading source of new enquiries and business. Referrals and networking still matter, but the firm is no longer relying only on personal networks to attract clients.

The website now works as a long-term marketing asset, helping Brendmo get found by people actively searching online for accounting, tax, payroll, company secretarial, and business advisory services.

Why This Matters for Other Service Businesses

Many service businesses already have a website, but that does not mean the website is helping them get clients.

A website can look acceptable from the outside while still being weak where it matters most: SEO structure, service-specific content, Google visibility, enquiry pathways, and ongoing optimisation.

This project shows the type of work Preferred Marketers focuses on. The goal is not just to build a nicer-looking website. The goal is to create a stronger online foundation, then use SEO and ongoing monthly marketing work to help the business attract more of the right enquiries over time.